DIRS.INFO The most relevant business & tech news

☆ Here are Tuesday's biggest analyst calls: Nvidia, Apple, Target, Gap, Nike, Palantir, Goldman Sachs & more
▼ + stars: | 2024-05-07 | by ( Michael Bloom | ) www.cnbc.com time to read: +4 min

Goldman Sachs reiterates Nvidia as buy Goldman said it sees a "favorable" risk/reward for shares of Nvidia. Goldman Sachs reiterates ServiceNow as buy Goldman said it's standing by its buy rating on the stock following its financial analyst day. Bank of America reiterates Palantir as buy Bank of America said it's sticking with its buy rating after the company released earnings on Monday. Wells Fargo reiterates Goldman Sachs as overweight Wells increased its price target on Goldman to $504 per share from $450. price target."

Persons: TGT, Goldman Sachs, Goldman, ServiceNow, Wells, Palantir, Wolfe, TD Cowen, Ares, Cowen Organizations: Citi, Target, Nvidia, UBS, Vale, Bank of America, Apple, UL, tailwinds, Artificial Intelligence, Nike, Cameco, Nike Inc, Barclays, CVS Locations: Las Vegas

☆ A top exec at PR giant Edelman lays out its plan to invest in generative AI
▼ + stars: | 2024-04-26 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

To do so, Edelman recently promoted Brian Buchwald to global chair of product and AI to oversee the firm's AI investments. Buchwald joined Edelman in 2023 and was previously the global head of product, trust data, and technology at the firm. Previously, this tool used small language models and now uses generative AI and large language models, Buchwald said. Using generative AI has increased the tool's ability to predict future trustworthiness with 97% accuracy, he said. More broadly, holding companies have made significant investments into generative AI for content creation that compete with Edelman.

Persons: Edelman, Taco Bell, Brian Buchwald, Buchwald, Weber, Interpublic Group's Weber, Jay Pattisall, Forrester Organizations: eBay, Business, New York Times, Google, Adobe, Edelman, WPP Locations: Talkwaker

☆ Here are Wednesday's biggest analyst calls: Nvidia, Broadcom, Apple, Tesla, Netflix, Amazon, Microsoft & more
▼ + stars: | 2024-04-17 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Here are Wednesday's biggest calls on Wall Street: Barclays reiterates Tesla as equal weight Barclays lowered its price target on Tesla to $180 per share from $225 and said it sees a negative catalyst heading into earnings. Wells Fargo reiterates Microsoft as overweight Wells raised its price target on the stock to $480 per share from $460. Barclays reiterates Broadcom as overweight Barclays raised its price target on Broadcom to $1,500 per share from $1,405. Wells Fargo reiterates Goldman Sachs as overweight Wells said it gives a "gold star" to Goldman coming out of earnings. Truist reiterates Amazon as buy Truist raised its price target on the stock to $216 per share from $195.

Persons: Tesla, Mizuho, RCL, Hancock Whitney, Raymond James, it's, Vernova, Wells, AAPL, TD Cowen, Jefferies, Morgan Stanley, NVDA, Goldman Sachs, Goldman, Maxim, Truist Organizations: Street, Barclays, Royal Caribbean, Citi, GE, HSBC, Biotech, Apple, Microsoft, Broadcom, Education, Strategic Education, Guggenheim, Automotive, Netflix Locations: China, Gulf

☆ Stocks making the biggest premarket moves: Eli Lilly, Travelers, United Airlines, Alcoa and more
▼ + stars: | 2024-04-17 | by ( Michelle Fox | ) www.cnbc.com time to read: +3 min

Travelers — Shares fell nearly 5% after the insurance company reported an earnings and revenue miss for its first quarter. Revenue was $10.18 billion compared with the $10.51 billion expected. J.B. Hunt Transport Services — Shares sank 8% a day after the transportation and logistics company reported an earnings and revenue miss for its first quarter. ASML Holding — U.S.-listed shares sank 5% after the Dutch semiconductor company posted revenue and new bookings that came in below consensus estimates. Omnicom — The stock added nearly 3% a day after the communications company reported an earnings and revenue beat for its first quarter.

Persons: Eli Lilly, ResMed, Eli Lilly's, Zepbound, J.B, Hunt, Joe Biden, TD Cowen, Ferrari, Bernstein, —, Dealbook, Kate Spade, Jesse Pound, Hakyung Kim, Sarah Min, Fred Imbert Organizations: LSEG, Revenue, Travelers, United Airlines, Hunt Transport, ASML, Urban, Jefferies, Autodesk, Alcoa, United Steelworkers, Ferrari, Abbott, Abbott Laboratories, New York Times, Federal Trade Commission Locations: J.B, China, Pittsburgh

☆ NBCUniversal describes how it's using generative AI to match ads to viewers — and says they can perform up to 49% better
▼ + stars: | 2024-03-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

NBCUniversal is testing gen AI-driven ads, joining Google and Meta in the race to use generative artificial intelligence to sell advertising. Megan Pagliuca, chief activation officer at Omnicom Media Group, said the agency planned to test NBCU's approach with a number of advertising clients. The gen AI ads and other One24 initiatives come as NBCU and other TV sellers are looking for an edge leading up to the upfronts, TV's big annual selling period. It's also introducing shoppable TV ads aimed at sports fans and a new way for advertisers to see the effectiveness of their ads overall. Apple is also experimenting with using AI to sell ads, Business Insider has reported.

Persons: NBCU, it's, John Lee, Lee, Megan Pagliuca, It's, Max, Google Organizations: Google, Business, Omnicom Media, Disney, Meta, Apple Locations: One24

☆ Omnicom agency Merkley+Partners hit with lawsuit accusing ex-creative director of raping a social-media strategist in the bathroom
▼ + stars: | 2024-03-07 | by ( Natalie Musumeci | Lauren Johnson | ) www.businessinsider.com time to read: +7 min

In addition to Diaz, the lawsuit names Merkley+Partners and its parent company Omnicom Group as defendants. Merkley+Partners is a 30-year-old full-service ad firm that has created campaigns for brands including Mercedes-Benz, White Castle, and Florida's Natural. "You went down on me, I went down on you, we had sex," the lawsuit says Diaz told the plaintiff. The lawsuit also says O'Rear was "treated in a cruel and callous fashion" during the firm's investigation. O'Rear's attorney told BI she was no longer working at the ad agency but declined to comment further.

Persons: —, Armando Diaz, Diaz, Merkley, we've, Erin Johnson, Walter Thompson, Mr, O'Rear, I'm, Armando Organizations: Service, New York, Business, Partners, Omnicom Group, Mercedes, Benz, Merkley, WPP, Industry, de Mayo Locations: New York City, Manhattan, White, de

☆ How to find a reasonably-priced and resilient stock amid the rush of earnings reports ahead
▼ + stars: | 2024-01-15 | by ( Michael Khouw | ) www.cnbc.com time to read: +8 min

Strong Balance Sheet: A strong balance sheet is often a primary indicator of a quality company. Consistent Earnings Growth: Quality companies usually exhibit steady and predictable earnings growth. Typewriter manufacturing wasn't a sustainable growth industry regardless of whether it adhered to ESG factors or not. Bear in mind that finding a quality company cheap isn't likely, but we would prefer to avoid crowded (i.e. Even without delving into the quality of management and other factors it's clear that AT & T is not a "quality" company as I defined it above.

Persons: Martin Luther King, Walt Disney Organizations: JPMorgan, Good, Sustainable, Sector, Charter Communications, Comcast, Electronic Arts, Fox Corp, Interpublic, Match, Meta, Netflix, News Corp, Omnicom, Paramount Global, Interactive, Verizon, Walt, Warner Brothers, Apple Locations: America

☆ ‘Disappointed Again’: Ad Companies Suffer as Tech Firms Clip Spending
▼ + stars: | 2023-10-30 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

Ad agency holding companies say they are being hurt by more cautious technology advertising. At Meta Platforms, for instance, outlays for marketing and sales decreased 24% in the third quarter. Photo: kena betancur/Agence France-Presse/Getty ImagesSome of the major advertising holding companies are still feeling the impact of lower spending from technology clients—with some hit harder than others. Recent quarterly results from Interpublic Group , Omnicom Group , WPP and Publicis Groupe showed that many of their units are seeing more caution from some advertisers, slower project work, delayed starts of new business or other signs of a pullback.

Persons: kena Organizations: Agence France, Interpublic, Omnicom, WPP, Publicis Groupe

☆ Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million
▼ + stars: | 2023-10-30 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

Ad holding company Omnicom says it expects Flywheel Digital to make it more competitive in e-commerce and retail media services. Photo: Omnicom GroupAdvertising holding company Omnicom said it has agreed to acquire Flywheel Digital for a net cash purchase price of approximately $835 million, in what it says is its biggest acquisition ever. Flywheel is the digital commerce arm of Ascential , a U.K.-based business-to-business media, events and analytics company that owns the Cannes Lions advertising festival. Flywheel offers services designed to help brands sell on digital marketplaces operated by companies including Amazon .com, Walmart and Alibaba .

Persons: Omnicom Organizations: Cannes Lions, Walmart Locations: U.K

☆ UK's Ascential to sell digital commerce, product design units in $1.70 bln deal
▼ + stars: | 2023-10-30 | by ( ) www.reuters.com time to read: +1 min

Oct 30 (Reuters) - Information and analytics firm Ascential (ASCL.L) said on Monday it would sell its digital commerce and consumer research units for a combined enterprise value of 1.4 billion pounds ($1.70 billion) as the UK-based company focuses on its events business. London-listed Ascential said it intended to distribute about 850 million pounds to shareholders following the completion of the transactions. The digital commerce business would be sold to U.S.-listed Omnicom Group (OMC.N) for a total enterprise value of $900 million, it said. Ascential said its CEO Duncan Painter would join Omnicom to take on a new role as chief of Flywheel Digital, a newly formed part of the U.S.-based company which will operate the digital commerce business. The WGSN divestment is part of a break-up plan announced in January which originally included separation and a U.S. listing of its digital commerce assets.

Persons: Ascential, Duncan Painter, Philip Thomas, Aby Jose Koilparambil, Rashmi Aich, Jason Neely Organizations: Apax Partners, Thomson Locations: London, U.S, Bengaluru

☆ Suzanne Vranica — Advertising Editor at The Wall Street Journal
▼ + stars: | 2023-10-25 | by ( Suzanne Vranica | ) www.wsj.com time to read: +1 min

Suzanne VranicaSuzanne Vranica covers the advertising and marketing industries and is part of The Wall Street Journal’s media & marketing bureau in New York. During her long tenure on the beat, she’s covered the inner workings of Madison Avenue and companies such as WPP, Omnicom, and Publicis. Her stories often chronicle how advertising across all forms of media is being disrupted by technology and data. Suzanne helped launch CMO Today, a web vertical started by the Journal in 2014 that addresses the rapidly transforming marketing businesses and the role of marketing in the C-Suite. A New York native, Suzanne is a graduate of Iona College.

Persons: Suzanne Vranica Suzanne Vranica, she’s, Suzanne Organizations: WPP, Omnicom, Google, Iona College Locations: New York, Madison, Westchester County

☆ Insiders question WPP CEO Mark Read's bounceback plan after chaotic period of mergers, account losses, and a stock market slump
▼ + stars: | 2023-10-25 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +11 min

"OMD and Publicis are winning all the meaningful pitches," said a former WPP agency executive, referring to competitors Omnicom and Publicis Groupe. Further, GroupM is just one of the many parts of WPP's business that Read needs to fix. Insiders describe a whirlwind of change but confusion about the bigger visionA current WPP agency executive said they were frustrated by what they described as a vacuum of information about the bigger strategy for WPP. Getty Images"It feels like something bigger has to happen now," said a current WPP agency executive. The ongoing pitch for Volkswagen's $4 billion global media business underscores the tremendous amount of resources needed to win the proposal, and the huge prize at stake.

Persons: Christian Juhl, San, GroupM, Publicis, Kirk McDonald, McDonald didn't, Ogilvy, it's, Thomas Singlehurst, Juhl, Mark Read's, It's, Read, Martin Sorrell, AKQA, Sard, Wunderman Thompson, J.Walter Thompson, Joanne Wilson, Andrew Scott, Roberto Quarta, Angela Ahrendts, Craig Barritt, —, haven't, Clark, Arthur Sadoun, WPP's Read, Michael Farmer Organizations: WPP, Publicis, L'Oreal, Omnicom Media Group, Pfizer, North, GroupM, Verizon, Discovery, Adobe, Citigroup, Shanghai, reined, AKQA Group, Finsbury Glover, Partners, Young, Rubicam, London Stock Exchange, Brexit, Getty, Burberry, Apple, The New School Industry, VW, Groupe, Epsilon Locations: San Francisco, China, EssenceMediaCom, Kansas, Kansas City, New York, Mayfair , London, New York City

☆ Morning Bid: Banks, Biden visit buoy markets
▼ + stars: | 2023-10-17 | by ( ) www.reuters.com time to read: +5 min

Traders work on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., August 15, 2023. Biden leaves later on Tuesday for a high stakes visit to Israel and Jordan and Washington said Israeli Prime Minister Benjamin Netanyahu had agreed to let humanitarian aid reach besieged Gazans. That reversed a pre-weekend 'safety bid' that emerged amid fears an Israeli ground invasion into Gaza could draw other regional countries and groups into the war. Before then, bond markets will have to negotiate tomorrow's 20-year Treasury auction. The relatively new 20-year tenor has often proved unpopular and will be watched closely after a poor reception for the latest 30-year bond last week.

Persons: Brendan McDermid, Mike Dolan, Joe Biden's, Biden, Washington, Benjamin Netanyahu, Wells, Goldman Sachs, Charles Schwab, Jerome Powell's, Vladimir Putin, Xi Jinping, Lockheed Martin, Johnson, JB Hunt, Michelle Bowman, John Williams, Neel Kashkari, Tom Barkin, Luis de Guindos, Joe Biden, Olaf Scholz Organizations: New York Stock Exchange, REUTERS, Treasury, JPMorgan, Citigroup, Bank of America, Bank of New York Mellon, Federal Reserve, HK, Bank of England, Lockheed, United Airlines, Michelle Bowman , New York Fed, Minneapolis Fed, Richmond Fed, European Central Bank, European Union, Luxembourg Retail, Reuters Graphics Reuters, EIA, Thomson Locations: New York City, U.S, Israel, Gaza, Jordan, Israeli, Gazans, Asia, Europe, Wells Fargo, China, Russian, Beijing, Ukraine, United, Canada, Michelle Bowman , New, Frankfurt, Luxembourg, Venezuela

☆ Stocks making the biggest moves after hours: United Airlines, J.B. Hunt, Interactive Brokers and more
▼ + stars: | 2023-10-17 | by ( Samantha Subin | ) www.cnbc.com time to read: +1 min

United Airlines said it expects adjusted earnings to range between $1.50 and $1.80 per share, versus the $2.06 per share expected by analysts polled by LSEG, formerly known as Refinitiv. For the recent quarter, the company topped Wall Street's expectations, reporting adjusted earnings of $3.65 per share on $14.48 billion in revenue. J.B. Hunt Transport Services — The transportation and logistics stock lost 2% after reporting third-quarter results that fell short of Wall Street's expectations. J.B. Hunt posted earnings of $1.80 per share, versus the $1.84 per share expected by analysts surveyed by LSEG. Interactive Brokers posted third-quarter adjusted earnings of $1.55 per share on adjusted revenue of $1.14 billion.

Persons: J.B, Hunt, Omnicom, FactSet, LSEG, —, Darla Mercado Organizations: United Airlines —, United Airlines, LSEG, Hunt Transport Services, LSEG . Revenue, Interactive, Viking Therapeutics Locations: Tel Aviv, Israel

☆ Regional banks are in focus in the week ahead as third-quarter earnings season ramps up
▼ + stars: | 2023-10-13 | by ( Sarah Min | ) www.cnbc.com time to read: +7 min

Regional banks will be in focus in the week ahead as traders head into the thick of third-quarter earnings season. Regional bank earnings are also expected to be a weak point this season. But a closer look into the sector's sub-industries showed that regional banks are anticipated to have tumbled by 15% last quarter. Traders parsing through regional bank earnings will pay special attention to signs of narrowing net interest margins (NIM). Earnings season underway Many investors anticipate that the third-quarter earnings season will be alright.

Persons: Wells, Kumar, FactSet's John Butters, NIM, They'll, JPMorgan Chase, Jamie Dimon, Goldman Sachs, Morgan Stanley, FactSet's Butters, Nancy Tengler, Lauren Goodwin, we'll, Goodwin, Charles Schwab, Lockheed Martin, Goldman, Zions, Kinder Morgan, Lam, McLennan, Philip Morris, Huntington Bancshares, —, Jesse Pound Organizations: Citigroup, JPMorgan Chase, Sri, Kumar, Silicon Valley Bank, Regional Banking, Dow Jones Industrial, JPMorgan, Hamas, Northern Trust, U.S . Bancorp, T Bank, Citizens Financial, Bank of America, Federal Reserve, Companies, Investments, New York Life Investments, Index, Johnson, Bank of New York Mellon, Goldman Sachs Group, Hunt Transport Services, Omnicom, United Airlines Wednesday, Housing, Elevance, Citizens Financial Group, Procter, Gamble, Abbott Laboratories, Discover Financial Services, Las Vegas Sands, PPG Industries, Steel Dynamics, Tesla, Netflix, Lam Research, Philadelphia Fed, Truist, Alaska Air Group, Fifth Third Bancorp, American Airlines Group, Marsh, Philip Morris International, Union, CSX, Comerica, Regions Financial, American Express, Interpublic, Cos Locations: Wells Fargo, Silicon, Ukraine, Israel, J.B, Las Vegas, Philadelphia, Truist Financial, Union Pacific, Freeport, Huntington

☆ The latest ad industry salaries, revealed: Here's how much top agencies like WPP, Publicis, and Omnicom offered copywriters, data analysts, and project managers in 2023.
▼ + stars: | 2023-09-29 | by ( Lara O'Reilly | Alex Nicoll | ) www.businessinsider.com time to read: +1 min

Ad agencies sought to fill hundreds of roles this year, from traditional creative openings, to tech-focused jobs. Insider analyzed recent government data to see what agencies paid employees in the US. Here's a snapshot of what groups like WPP, Publicis, and Omnicom paid agency staffers this year. Many agencies have been looking to recruit increasingly technical roles like developers, data scientists, and engineers, alongside the more typical creative jobs. To get a picture of what agencies pay, Insider reviewed the US Department of Labor's Office of Foreign Labor Certification data from the first half of this calendar year.

Organizations: WPP, Publicis, US Department of Labor's, Foreign Labor

☆ Uber is moving its $600 million ad account from WPP to Omnicom
▼ + stars: | 2023-09-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Uber is switching its $600 million ad buying business from WPP to rival Omnicom, according to two people familiar with the matter. Uber began a competitive pitch for its media business in March. Florian Adamski, Omnicom Media Group CEO, said in a statement that its agencies would make its "strategic data capabilities" central to its work for Uber. Omnicom media agencies have notched up a handful of sizeable wins since the beginning of July. New business has included the $585 million Beiersdorf account, the $150 million global HSBC business, and the $150 million brief from lottery operator Allwyn Entertainment, according to marketing industry tracker COMvergence.

Persons: Omnicom, WPP's, Uber, IPG Mediabrands, David Mogensen, Florian Adamski, WPP's GroupM, Adweek, IDComms, It's, Sean, Diddy, Combs Organizations: WPP, Omnicom Media, Omni, HSBC, Allwyn Entertainment Locations: Asia, Pacific

☆ You don't have to own your own business to be an entrepreneur, says this marketing CEO
▼ + stars: | 2023-09-10 | by ( ) www.cnbc.com time to read: +1 min

According to Dan Clays, the chief executive of Omnicom media group in the U.K., you probably should. "There are so many TV shows today that make it feel like you have to be that startup founder to be an entrepreneur," Dan Clays told CNBC's My Biggest Lessons. "Being entrepreneurial is simply about creating value and ideas and difference in an organization in ways that other people haven't thought about yet," he added. "And that just introduced me to the idea about how you can start to create value in ways that other people haven't thought about. This is just one of Dan Clays' biggest lessons.

Persons: Dan, CNBC's

☆ Stagwell's Mark Penn explains why he's betting on AI, and what brands get wrong about supporting social issues
▼ + stars: | 2023-08-23 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

He said brands often botch supporting social issues because they lack a balanced worldview. Insider spoke with Penn about why he's betting on artificial intelligence, buying experiential marketing shops, and how brands should handle thorny social issues. Big brands like Bud Light and Target have been in the news after backlash for supporting social issues. How should brands handle supporting social issues? I don't think people are spending enough time or thinking about that as the fundamental change.

Persons: Mark Penn's Stagwell, —, Mark Penn's, Hillary Clinton, He's, Stagwell, Penn, Bud, We've, Johnny, latelys, — we'll Organizations: WPP, Publicis, Service, Democrat, Republican

☆ Amazon's 'Thursday Night Football' is winning over advertisers after a bumpy launch year, and a top exec says it will be 'aggressive' in pursuing more live sports
▼ + stars: | 2023-08-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

The tech giant is gearing up for a big 'Thursday Night Football' season with key matchups and new ad offerings. After hitting some snags with its inaugural NFL "Thursday Night Football" season on Prime Video last year, Amazon is bringing plenty of swagger to the field this year. Amazon is getting more TV ad dollars this year as the twin Hollywood strikes rage on, a top exec said. Amazon last year had also softened on its initial ask that advertisers buy the entire season's games and gave them the option to buy a portion of the games. Some advertisers were forgiving, though, given it was Amazon's first go at a live sports broadcast.

Persons: It's, Jay, Amazon's, We're, Al Michaels, Kaylee Hartung, NFL's, haven't, Kelly Metz, Marine, We'll, we'll Organizations: NFL, Football, Minnesota Vikings, Philadelphia Eagles, Toyota, Fox, ESPN, Amazon, Marine, Omnicom Media

☆ Companies double down on AI in June-quarter analyst calls
▼ + stars: | 2023-07-31 | by ( Noel Randewich | ) www.reuters.com time to read: +3 min

S&P 500 (.SPX) companies that led in discussion of AI during quarterly conference calls with analysts earlier this year have outdone themselves in their latest quarterly calls. Following Intel's (INTC.O) report late on Thursday, executives and analysts on its call mentioned AI 58 times, up from 15 mentions in its previous call in April. Reuters Graphics Reuters GraphicsParticipants on Alphabet's (GOOGL.O) analyst call on Tuesday mentioned AI 62 times, up from 52 times three months ago. The same day, AI was mentioned 58 times on Microsoft's (MSFT.O) call, up from 35 times in its previous call. Technology heavyweights account for the conference calls with the greatest discussion of AI so far this quarter, but businesses not widely viewed as "tech companies" have also talked heavily about AI.

Persons: Aly, Equifax, Noel Randewich, Aurora Ellis Organizations: Artificial Intelligence, REUTERS, Intel, Nvidia, Reuters Graphics Reuters, Nasdaq, Reuters, Technology, Moody's Corp, P Global Inc, Travelers Companies, Omnicom, Digital Realty, Thomson Locations: Shanghai, China

☆ Warner Bros. Discovery is making a big shake-up to its ad sales org. Read how its sales chief explained the changes.
▼ + stars: | 2023-07-31 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Discovery is shaking up its ad sales organization. It's also expected to make further staff reductions in ad sales as part of the restructure. Discovery is shaking up its ad sales organization and structure. EVP Jim Keller, who was key to bringing a digital approach to the merged company's newly combined sales team, left, along with Scott Kohn, EVP of national ad sales, and John Dailey, SVP of ad sales. Based on the learnings and successes we've experienced in the past year, this morning we are announcing a new sales structure and strategy.

Persons: It's, Marybeth Strobel, Greg Regis, Regis, Strobel, Ryan Gould, Jon Diament, Sheereen Russell, WBD, Jon Steinlauf, Jim Keller, Scott Kohn, John Dailey, David Zaslav, we've, AE's, Lucia Moses, lmoses Organizations: Warner Bros, WBD, Max, CNN, NBA, NCAA, MLB, NHL

☆ The advertising winter may finally be starting to thaw
▼ + stars: | 2023-07-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

The long advertising winter could be coming to an end in the second half of this year. There are tentative signs that the advertising winter is starting to thaw. Meta, which derives more than 98% of its revenue from advertising, reported revenue well ahead of analysts' estimates for the second quarter. To be sure, some pure-play advertising companies remain challenged. Indeed, on Thursday, the US Commerce Department said the US economy grew by 2.4% in the second quarter, which was up from 2% in the first quarter.

Persons: spenders, Kimberly, Clark, Brian Wieser, Groupe, IPG, Arthur Sadoun, It's, they're Organizations: Companies, Meta, Google, PepsiCo, Wall, Tech, Microsoft, US Commerce Department Locations: Madison

☆ Sorrell's ad group S4 lowers outlook over wary tech clients
▼ + stars: | 2023-07-24 | by ( ) www.reuters.com time to read: +1 min

SummaryCompanies Co slashes FY revenue growth outlook to 2%-4%Says content business has been difficultShares down 20%July 24 (Reuters) - Martin Sorrell's S4 Capital (SFOR.L) cut its forecasts for annual revenue growth and core profit margin on Monday as tech clients dialled back marketing spend, sending the advertising group's shares down 20%. Last week, U.S.-based peers Interpublic (IPG.N) and Omnicom (OMC.N) also announced weak results that underscored the growing pressures on ad agencies. S4, founded by Sorrell after he left WPP (WPP.L), the world's largest ad group, said it now expects full-year like-for-like net revenue growth of between 2% and 4%, compared with an earlier forecast of 6%-10%. It expects an operational core profit margin of between 14.5% and 15.5%, down from 15%-16% forecast previously. In the first-half trading update, the company said revenue growth is expected to be about 5%, adding that performance in its content business has been more difficult.

Persons: Martin, Interpublic, Sorrell, Aby Jose Koilparambil, Eva Mathews, Dhanya Ann Thoppil, David Holmes Organizations: WPP, Thomson Locations: Bengaluru

☆ Netflix says subscribers to its ads plan have doubled. Meet the 19 execs driving the streamer's aggressive push into advertising.
▼ + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

Netflix said in its 2Q earnings that subscribers to its ads plan have doubled over the previous quarter. Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.

Persons: execs, they're, Jeremi Gorman, Peter Naylor —, Netflix salespeople, Nielsen, DoubleVerify, Kelly Metz, They've, Gorman, Peter Naylor, who've, Naylor, Julie DeTraglia, Kinsey Tamberrino, He's, Hulu playbook, Adam Gerber, Gerber, he's, it's, She's, Asaf Davidov, DeTraglia, Jon Whitticom, Whitticom, that's, Kinsey Osberg Tamberrino, Michaela Giovengo, Valerie Bischak, Doug Brodman, Victoria Morris, Amy Newton, Joanna Read, Eric Berman, Chad Rumminger, Morgan Tully, Nicole Sabatini, Julie Taylor Green, Chris Smutny Organizations: Netflix, Hulu, ABC, Microsoft, Omnicom Media, Yahoo, Gorman's, ABC Television Group, Disney, Comcast, Viacom Media Network, Amobee, Twitter, Google, Amazon, Tech, Gaming, Entertainment Locations: Hulu, TikTok

Search resuls for: "Omnicom"

25 mentions found